Our columnist sees a gaping hole of missed opportunities when it comes to forging relationships with young fans.

This is the most exciting time of the year if you’re an eventing fan, owner, rider or groom. The big events are right around the corner. I’m very fortunate to have rides in four three-day events in the next five weeks, and I’m especially excited about having a chance to ride at the Mitsubishi Motors Badminton CCI**** in England the weekend before Rolex Kentucky.