I recently finished a feature for the Chronicle’s print edition about Kerry Thomas, who’s a type of sports psychologist for horses. Thomas doesn’t train horses, but instead helps people understand more about how their horse processes their environment; are they better visual or auditory learners, for example?

Like any other behavior expert, I know of many people who swear by Thomas, and am aware there are people who doubt his methods. The truth is that much of his business starts because people want to understand what their horses are thinking.