Sunday, Apr. 20, 2025

Marketing Young Horses Requires A Multi-Faceted Approach

Finding buyers for the products of their breeding program is one of the biggest challenges breeders face.

You’ve stayed up all night on foal watch, invested thousands of dollars, and now you have the end results—fuzzy foals—running around in your pastures. But what do you do now?

The market for young, unbroken horses in the United States is notoriously difficult. The vast scope of our country’s geography makes the elite auction system that’s so successful in Europe unrealistic here.

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