This Irish entrepreneur brings more than business sense to the Alltech FEI World Equestrian Games.

He calls himself a storyteller, a fatalist, a brewer, a father, a husband and a businessman, but even these titles don’t fully define Pearse Lyons. While his family—wife Deirdre, son Mark and daughter Aoife—is most important to him, making a difference in the world is a close second to the owner and founder of the World Equestrian Games’ title sponsor, Alltech.